Implementation of a new product for stretegic marketing plan preparation and otomotiv sector be

In recent years many companies prefer developing with the growth strategy. Since main goal of the companies is not only having high profitability for short terms, but also obtainin sustainable and increasing profitability trend, executives of these companies use scientific methods and techniques to the utmost in areas such as accurate risk estimation, decision making, ensuring efficiency in application and controlling processes. They maintain their business oriented to these goals and provide their products and/or services to satisfy end-customer within the predefined terms. When customer satisfaction is focused on, companies conduct extensive researchs on customer impressions and preferences. Obtained data is used to enhance the management hiearchy which gets more complex every day and improve the overall efficiency of the company. Making the strategic planning and the application more efficient and having better controls on processes minimizes the differences between the plans and the application. Detected differences are re-involved to planning as aberration correction activities, which give rise to better resource utilization. Minimizing aberrations and re-involving those to planning has a strategic importance. In this study, the importance of "target market" and "budget" topics and their applications in strategic marketing plan and sustainable profitability aspects are told with comparisons. Errors in SMP preparation phase and noteworthy issues are discussed. Key Words: Planning, Process, Strategy