Self presentation in new media: The example of Instagram

There is communication and development wherever human beings exist. In order to survive, people have to be in contact with other people and always produce new things. From the paintings drawn on the wall to the invention of writing, from the discovery of paper to the invention of radio, and later with the emergence of the Internet, the world gradually became global and communication has encompassed every aspect of human life. Nowadays, with the inclusion of Web 2.0 technologies in human life, interactive communication has become widespread, and people can make instant connections whenever and wherever they want. This naturally changed the dimensions of communication between people. The proliferation of new media tools such as Twitter, Instagram and Facebook, which enables users to create and share their own content, has made the online world a social platform and universe that facilitates the development of individuals' social and institutional relationships. Turkey Instagram used by 49% of the population, and allow users to easily and visually aesthetic vision to others, thanks to the opportunity to show itself it is one of the most widely used social sharing sites. In this study, based on Goffman's view that individuals in daily life are constantly planning their selves as if they are on a theater stage, how they create their selves in new media tools which become the new living environment has been examined and their daily life routines and self presentation performances have been examined on Instagram profiles. reflections were chosen as the research subject. As a result of the study, it was concluded that Instagram was used as a field of sight and display rather than entertainment and leisure activities, and that the sense of curiosity, desire to be appreciated and noticed were the important sources of motivation. The results of the research showed that Goffman's view of the self-presentation came to life almost entirely on Instagram and was preferred more because it was more convenient to audit. Key words: Self, Self Presentation, New Media, Instagram, Goffman, Daily Life,