Master'sOpen Access

Evolution of graphic design and content production in the context of photography and videography in new media

2020
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Advisor: Doç. Esra Sağlık Şenalp

Abstract (EN)

The education of graphic design in Turkey, started in 1927 at the Fine Arts Academy in İstanbul, under the name Poster Workshop, while later in 1957 graphic-based departments were opened at Devlet Tatbiki Fine Arts College, actual graphic education in universities across the country, started in the 80s under Painting/Art Teaching departments at fine arts faculties. With the emerging technologies and new markets for the business, it became more than a workshop under other departments and official education started in 1985 at Anadolu University, and in 1986 at Bilkent University. It can be said that today a similar situation about the name Graphic Design is present: mediums of New Media are at a point of divergence from conventional Desktop Publishing. Universities around the world are trying new department branchings and separations under faculties. And its necessity is being argued in academy and business societies. An applicable video project is planned to be produced with the basis of fine arts, graphic design, and visual communication design educations, and media business experience, with the support of research and literature review. Low budget productions that found life in social media platforms and becoming a business model, which does not require a level of production and behind the camera complexity such as TV and/or movie production. This way of low budget content creation has not been encountered to be mentioned and argued in academic mediums. This insufficiency is considered problematic and is explained with preliminary identifier infrastructure pillars; basics and brief historical expressions. The target desired to be reached, as a result, is expressed via an original rendition. This production is a content designed in video format and is explained in this thesis with screenshots from the video. Keywords: New Media, YouTube, Content Creation, Graphic Design, Videografi

Author

Bulut Tanyeri

How to Cite

Bulut Tanyeri (Master Thesis). Evolution of graphic design and content production in the context of photography and videography in new media, 2020, Muğla Sıtkı Kocman University.

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