Perceived benefit and perceived pleasure, purchasing intention and habits for the new technology: An application for GSM sector

Innovation in all area has been obligatory from the commercial companies to the administrative system of countries with the purpose of satisfying the people's demands ever-growing. The name of this sense of modernity is 'Innovation' in the foreign language. Even though it means the newness made in all areas, the innovation word, in our country, has been generally used to explain a production modernized by the companies. Actually, innovation involves a new production, service delivery, and manufacturing type. The companies are used the innovation to increase the competitive advantages in the market, to grow their company, and to increase the profitability. Innovation in the field of thought is used to increase the chance of development of societies by the think tanks and institutions. Innovation also refers to the technological developments and the premium products which are the subject of this study. The purpose of creating the new technology products is to make a profit. In this case, the arguments such as perceived usefulness, perceived pleasure, habits and the intention of buying needs proper analysis. The research objective is to try to understand the impact of the new technologies, primarily 4.5 G technology to the perceived usefulness, perceived pleasure, habits and purchase intention. Key words: new technology, perceived usefulness, perceived pleasure, habits, purchase intention