Consumer reaction to the innovation and a leading workout about a study of the consumer's adoption of innovation level in Isparta

The innovation in the world effects the society in everyway. Surely, markets and also consumers are effected from this interaction. A product which is very new in the markets can be out of date in a short time in result of the launching the new ones. Living without being aware of these innovations and using them is almost impossible. In this innovation era, the markets, to run on their owns and to get long-lasting advantages of the competition, must enhance innovations constantly and the markets should force the society develop innovation adoption.In this sense, while the markets are running their innovation proceedings, they must take into account the needs and requirements the of the comsumers. Otherwise, the comsumer may not accept the innovation. Being awere of this reality, the reaction of the consumer to the innovations has been taken up in this work out. In this study first of all, the concept of the innovation, the factors referred to business innovation, formation process of innovation, types of innovations, and then created by innovation, the spread between consumer and consumer types in the process of adoption of innovations have been taken up. In this context, in Isparta region, an inquiry has been done to evaluate the attitudes of consumers to innovations. In this inquiry, it is understood that, consumers' plain, concise and affordable level of innovation adoption are very high.Key words: Innovation, causes of innovate, types of innovations, spreading of the innovation, adoption of innovations.