Typographic applications in place branding

Typography, which stands out in place branding is a trigger factor for the target audience. Designs with the right form and function relationship allow place brands to be noticed in national and international areas and stand out from other brands. In the scope of the research, the relationship between "place" brands and typography belonging to all residential areas, especially countries and cities, are examined. In this research, which 9 city brands and 2 nation brands are analyzed by in view of place branding and graphic design principles, the importance and benefit of typography within place brands are explained. Place brands showing similar features were examined in 5 different categories according to typographic analysis styles. These were specified as: "Initials / Abstracted Letters of the City", "Multilingual Typography", "Static Typography, Fluid Image", "Dynamic Typography" and "Typographic Slogans". To create a reference thesis, a comprehensive literature review of selected typographic applications was carried out and more comprehensive evaluation was made by examining, sample comparison and expert opinion metedology in accordance with design principles. As a result of the assessments; agencies, graphic designers and typographers have great duties in the structuring of typographic applications belonging to place brands in order to accurately identify and evaluate the design needs. Along with graphic design, it is considered that this thesis will contribute to reseachers who makes research on fields such as place branding, city branding, nation branding, brand communication, tourism and marketing.