Assessment of the local events in terms of destination image:A study on shareholders in Tekirdağ city center

In this study, an over all assessment of various events held during the year is made in terms of the image of a destination. The main purpose of this study is to determine that how local stakeholders evaluate the local events held in Tekirdağ citycenter in terms of the image of a destination. What the views and attitudes the representatives of public and private institutions and NGOs that make up the local stakeholders and give direction to tourism have about the topic, effectuate basic problem of the study.As a tool of collecting data, a short questionnaire form and a semiconstructed interview form are used in the study. Data is generally collected by interview forms. There have been observational findings supporting for interview form in this study. Questionnaire form is only formed of short questions aimed at determining interviewer?s demographic features. Interview form is formed of questions aimed at evaluating local events? various influence (sociocultural, sustainability in tourism, economic and touristic development, public services, etc.)Answers, participants gave to interview questions, are accepted correct and impartial. A descriptive analysis was carried out on data having been got. For getting more detailed information about some expressions and idioms, content analysis was carried out.Key words: Local Events, Destination Image, Local Shareholders, Tekirdag City-Center.