Yeşil tedarik zinciri uygulamalarının çevre performansı ve tüketici baskısı üzerindeki etkisi: Irak tekstil sektöründen kanıtlar

This study examines the impact of green supply chain practices on consumer pressure and environmental performance, utilizing three key indicators: eco-design, internal green management, and green purchasing. Data were collected from 402 managers in Iraq, and the analysis was conducted using PLS-SEM as the statistical method. The results reveal that all three variables—eco-design, internal green management, and green purchasing—positively affect both consumer pressure and environmental performance. Notably, eco-design and green purchasing have a significant influence on these outcomes, while internal green management shows an insignificant effect. The study offers valuable insights and practical implications for R&D managers, operational managers, environmental specialists, and policymakers.