Usage of male image in posters of the yesilcam cinema period and its analyzing through semiotic perspective

Cinema posters are an important communication tool that enables the marketing and promotion of the movie you represent. In this respect, it is possible to evaluate the indicators and representations used in Yeşilçam Cinema posters, which cover an important period of Turkish Cinema, within the framework of both cultural and graphic design relationship. The scope of the research is to analyze the male representations and related materials used in the cinema posters of the period from this perspective. These images used in Yeşilçam Cinema are, in a sense, an indicator of society. The research examines the male image used in the posters of the Yeşilçam Cinema Period, with a limitation arising from the principles of semiotics and graphic design, as well as the compatibility of these visuals with their representations in films. In this respect, it is possible to evaluate the reflection quality of the characters played by the prominent male actors (star actors) who came to the fore during the period and influenced the memory of the society through the posters of the relevant films. Interpretations were made in terms of using literature and online resources for the research. These interpretations also include the social and cultural reflections of the period from the focus of star male representations analyzed within the framework of the principles of semiotics and graphic design. It is possible to evaluate the mentioned social and cultural reflections in terms of the traditional understanding and the political atmosphere of the period. As a result, it is possible to examine the communicative effect of these posters, which are both a graphic design product and a preview of the films of Yeşilçam Cinema, with the patriarchy focus arising from the traditional understanding, as well as the feature reflected to the audience of the important political and social events that took place during the period.