Digital transformation of food and beverage businesses in production and service process: Gaziantep province situation analysis

Tourism businesses that plan to stand out in competition in the globalizing world and want to become a leader in the global market have to keep up with the change and transformation occurring with technology, and have to absorb and integrate the change and transformation within their body. Food and beverage companies, which have an important place in the tourism industry, in order to maintain its sustainability and profitability, it should aim to be able to use the rapid change and transformation in other sectors effectively in all business and business processes. This study aims to introduce attitudes, intentions and the adaptation process towards digital transformation during production and service of food and beverage business in Turkey. In the study, variables were tried to be measured by using a questionnaire form consisting of 3 sections. The research was carried out in line with the opinions of the food and beverage business managers with a tourism business certificate and a municipality certificate in Gaziantep. As a result of the study, the businesses whose technological infrastructure is ready, allocating a specific resource for change and transformation, and constantly renewing the organizational infrastructure; it has been seen that their attitudes towards digital transformation compared to SMEs and private businesses are positive. In addition, it has been observed that these businesses are more ready for the digital transformation process, have few problems in the digital transformation process, and can easily adapt to this process. It has been determined that there is a linear relationship between the attitudes and intentions of food and beverage companies towards digital transformation and their organizational readiness to digital transformation and innovations.