Use of social media as advertising tool youtube sample; A research in Sakarya University faculty of communication

Humanbeing is living creature tesisting to any circumstances.This characteristic obliges him to communicate constantly.Human has been able to make contact with peers under all conditions although the facilities of communication has changed from time to time.Recently alteration has been so rapid.So Today, New communication Technologies are trend.New media and its applications ,benefits of new communication Technologies give people freedom to contact each other. In this study ,It is analyzed the usage of Youtube that is the most popular video content supplier among new media part ,in advertisement position.In this context we deal Traditional media,social media and advertisement concept. In second part, research findings following positioning Youtube was presented.In researching part of this study we conduct the survey which is quantitative research type to the students who study in Communication Faculty of Sakarya University. Findings we got in this research is measured by SPSS 20.0 program and results were evaluated. At the same time ,discussing the subproblems and evaluating ,we land up that the students ,Communication Faculty of Sakarya University has got point about whether Youtube is used or not and position of Youtube in advertisement ındustry.