A research on determining the media use habits ofgeneration Z

The aim of this study titled "A Study on the Determination of Media Usage Habits of Generation Z" is to investigate the media usage habits of Generation Z with the survey technique, to gain interdisciplinary and quantitative data in the field of communication, to analyze the professional equipment that will be necessary in the future of the media, to reveal the media usage habits of the young generation and to draw a road map for the professionals based on these data. In order to understand the point the media has reached today with globalization and technology, to foresee the phases that will reach and transform in the future, and to keep up with the irresistible transformation by protecting the ethical values of the media and the interests of the public is very important to evaluate the media usage habits of new generations. The study was conducted with the survey data collection method between October and November 2020, and the studie's target population is Generation Z individuals and the research sample consists of 440 participants between the ages of 15 and 25, residing in Istanbul. SPSS Statistics 20 program was used to analyze the data within the scope of the research. As a result of the research, it was found that Generation Z youth frequently use new media environments and prefer these new media environments to traditional media environments; they find the new media more democratic than traditional media and think that the new media represent them better, but they hesitate to express their political views in the new media environment.