Strategic cost management in terms of management planning at 4 and 5 star hotels and a case study
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Abstract (EN)
Today?s companies operate under a rapidly changing environment. A company?s survival and growth in such challenging environment depend among other things on its capacity to produce and market genuinely innovative products that satisfy both the levels of quality and price expected by its target market. One of the tools that can be used to produce and market products meeting the expectation of its target market in both quality and price is strategic cost management.
Author
Burcu Sarıkaya
Institution
How to Cite
Burcu Sarıkaya (Master Thesis). Strategic cost management in terms of management planning at 4 and 5 star hotels and a case study, 2008, Aydın Adnan Menderes University.
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