A study on the viewing tendencies of Turkish tv series among television audiences in the African country of Chad

In recent years, Turkish television series have garnered increasing interest from viewers, making them prominent productions on the international television scene. Their influence has spread across a wide geographical area, including North Africa, Asia, and the Americas. Particularly in Arab countries—most notably the Republic of Chad—these series have attracted significant attention within social, cultural, and political contexts. The global popularity and widespread reach of these dramatic productions are grounded in various factors that contribute to their success and facilitate their penetration into different societies. Within this framework, the subject of the study has been identified as "A Study on the Viewing Tendencies of Turkish TV Series among Television Audiences in the African Country of Chad." The study aims to uncover the reasons behind Chadian viewers' interest in these series, analyze their social and cultural impacts, and understand their role in shaping audience behaviors. This research also aspires to contribute to the development of media strategies that can strengthen cultural interaction between Turkey and Chad. Moreover, the study analyzes viewers' preferences and tendencies, examining Turkey's cultural policy strategies and the key factors that influence the success of these policies. A quantitative research method, specifically field research, was employed in the study; surveys containing questions related to Turkish TV series were administered to individuals within Chadian society.According to the findings, the primary audience of Turkish series in Chad consists of young people, with "Magnificent Century" and "Forbidden Love" being the most-watched series. It was determined that viewers are positively influenced by the lifestyle depicted in Turkish series and that these productions contribute to the formation of a favorable image of Turkey.