Service Quality In Hotels Serving For Family Tourism:A Study On Turkish and German Families in Antalya

Families having different expectations, wishes and needs from the individuals traveling alone create a different customer market in tourism. Families are provided with different opportunities by traveling agencies and hotel companies. Families? concerns of giving priorities to their children?s preferences and needs while choosing holiday place increase the importance of ?family tourism? concept. More importance is given to building places in which families can have a relaxed holiday, and precautions are taken for enabling families to have their holiday in a safe and peaceful atmosphere. It is important for the hotel companies to be preferred and permanent in the market by supplying customer satisfaction while considering families. This study surveys the service quality in the hotels serving the families. The data for the study wer collected through a questionnaire given to Turkish and German families spending their holidays in 4 or 5-star hotels in Antalya. The results are presented in tables. Implications for the improvement of family tourism in Turkey are provided in the study