The impact of belongingness and hospitality on the intention to participate in ridesharing

This study aims to investigate the impact of the belongingness and hospitality on the intention to participate in ridesharing among American and Turkish consumers. In this context, we collected data from 369 American consumers via MTurk (Amazon Mechanical Turk) and 371 Turkish consumers through a face to face and online survey methods. The data were analyzed using PLS-SEM (Partial Least Squares Structural Equation Modelling). The findings suggested that propitiousness and risk taker dimensions of hospitality affect the intention to participate in ridesharing in both countries. On the other hand, the principles, leadership and accuracy dimensions does not have an impact on the intention to participate in ridesharing for both countries. In addition, the belongingness only has an effect on the intention to participate in ridesharing for Turkish participants. The study contributes to the collaborative consumption literature by focusing on specific antecedents (i.e., belongingness and hospitality) about which the current literature has very limited knowledge.