The relations between the brand image of the smart phone users and their passions for brand

Today, the concept of brand became very important subject for both producers and consumers in highly competition trade. Indeed, the brand goes back long way and there are some symbols to make differentiate the tools between them and this way of branding coming from ancient times. But today, people are interested in specifications of brands much more. In particularly, age of technology and social media, demonstrating power of brand has both advantages and disadvantages. Consumers can get information about brands more easily and close with this way so the feelings such as interest, sympathy and others has been established to the brands. Even the love or passion of brand is new, in the future this will be very important subject. Brand imaging is also more important than brand name for brand perception. One of the distinguishing thing is brand perception and the feedbacks from customers are very important to make sustanaible this powerful brand perception. The brand image has very important effects and duties for this subject. The new two things which recently became popular, brand love and brand image has been evaluated in this thesis. It is evaluated the relations between the brand image of the smart phone users and their passions for brand. The surveys in the thesis, were done with people who works for companies. Sampling of randomize unrational clusters has been used in the research. Randomize and different demographic samples eveluated. In this survey 200 participation targeted but reached 175 person. Reasonable relations between brand love and brand image were revealed with this research. Key Words : Brand , Brand Love, Brand Image.