An Analysis of the North Cyprus Image from the Foreign Tourists’ Perceptions

ABSTRACT: The purpose of the study is to examine the strategic dimension of a destination image as a strategic management contrivance for a destination, which could assist to sustain and/or revitalize the tourist streams towards that destination. The approach of strategic destination image management is a key factor in the case of attracting tourist flows and alternative resource available of constructing valuable outcomes for the destination. In this context, a valuable image which this represents a fundamental requisite for a destination, such as the Turkish Republic of North-Cyprus. In order to obtain this point, it is crucial to comprehend image's role in tourist's travel decision making and how a significant and indentified shared image will leave effects in customer's minds. For this reason study based on the analysis of the image of Turkish Republic of Northern Cyprus and how is matched with different customers from various culture from all over the world specifically Turkish and British travelers to reveal that an image stereotype which, the destination has created over the years; to realize if the positive image of the Turkish Republic of Northern Cyprus is applicable in the tourist's decision-making process in addition, if and how the image is significant to swell a good strategic plan and ultimately change a negative trend and view in the tourist's demand. Keywords: Destination Branding, Destination Image, Destination Positioning, North Cyprus; Tourist Behavior. …………………………………………………………………………………………………………………………