Research of public relations activities in five-star hotels in Ankara

Hotel administrations are one of the fundamental elements of tourism industry. Within the target group of hotel administrations there are people living in the country together with people from other countries. This is the reason that a hotel administration?s recognition, credibility and reputability domestic and overseas are important. Public relations activities of the businesses have an important place in earning trust, credibility and recognition. Transferring institution culture to target group and public by correct channels enables the business to be well known. Brand value which has been created would be the main reason for the institution to be preferred. These facts develop the credibility of the target group. The success of the public relations activities in thebusinesses contribution of the staff and being specialist in the field are must. Five-star hotel businesses are the most preferred accommodation in Turkey. In the research work the subject has been determined as Public Relations Department in Five-star Hotels in Ankara. The practice carried out with the participation of staff working in 11 of the 12 existing five-star hotels (please see enclosed for the participating hotels). Within the framework of the research, current status of the hotels, demographic features of the participants and their approach to public relations were evaluated. The results concerning hotels participating the research, presented anonymous as part of general results because of commercial reasons.