An analysis of Ankara's city image within the scope of city branding

Along with the current global competition, cities' image perceptions are undergoing changes. Consumers' wishes and demands are constantly changing, and cities offering the same opportunity together with technological developments are in search of differentiation. Creating a difference also affects the brand image of the cities. The settlements have been struggling to make their images memorable during the past periods because they want to attract visitors like customers, tourists, investors. This study is designed to analyze the concept of 'urban image' in terms of urban branding and urban marketing concepts, to understand how cities are perceived. Effective factors of the urban image on the behavioral intention related to Ankara have been found.