The role and impact of spor sponsorship over consumer behavior in region of Antalya

Companies are aim to practice means of organizational communications efficiency to influence advertising, marketing and public relations effeciency and offensive spending on competitive and broad marketing that valid fair bussines practice.In recent years, inter means of organizational communications sponsorship which provides corporate image and product on effective awereness on consumers/mass has extremely large effective field to bring companies in the fareground against other rival companies.Such as world-wide organizations ?sport fact? has just become an ?industry? in our country and together with diversity of financial resources, ?sport industry? has become a field in which not only sport fans but also companies show an interest.Acquiring large application field like sport, culture, social activities science, sponsorship practice has took a large place especially in sport field.Because of sport indusrty reach the consumers easly, has effective place on mass; companies taking a place in sport organizations with advertising, marketing and public relations practices.The reason of sport sponsorship practice which has becoma a part of promotion compaing, creating brand and corporate image and promoting strategies, accomplish companies civil involvement activities and create impression of choice of their own products.In this thesis, part and effect of spor sponsorship practice applied nation-wide, searched thoroughly in Antalya urban area.The place and importance of sport sponsorship in our country, legal measures made for incentives has analized has been taken a poll 432 consumers in Antalya urban area.With this marketing survey, demographical, structural and fact characteristic of consumers has profiled and put forth part and effect of spor sponsorship on consumers for consideration.