The Structure, problems of German tourism market of Antalya and solution offers

IX SUMMARY "THE STRUCTURE, PROBLEMS OF GERMAN TOURISM MARKET OF ANTALYA AND SOLUTION OFFERS" The weak images of countries, economic and politic problems effects the destinations in these countries in a negative way because of fragile and changeable structure of tourism. The product and brand image grows instead of country image by the changing structure of tourism. So the negative developments in countries probably have less negative effects on destinations. While Turkey has a lot of problems, it will be more useful if Antalya which is the biggest tourism centres of Turkey is considered as a image even a brand of Antalya instead of being considered in the structure of Turkey. So the negative developments originated Turkey have less effects on Antalya Antalya is a tourism city serving tourists with its business licensed and investment licensed establishments. There are also a great number of travel agencies giving service to the tourists as head offices or branches. Tourists come to Antalya generally in Summer and by airlines. Germany is one of the countries who send much more tourists abroad. Despite the unemployment and the recession in economy because of the union of the East and West Germany, they didn't reduce their will to go on holiday abroad. Germans develop their awareness of environment by means of going on holiday mostly to Spain. An undisturbed environment and a clean sea may be effective in Germans' preferences. Germans go on holidays especially in Summer and prefer beach holidays. Their economical difficulties reduce their period of holidays. In recent years corporations between travel agents in Germany have started and they have become to have cartel structures. The future expectations of German Tourism Abroad are optimistic. Antalya is one of the most important tourism centres in Turkey. In this study, the touristic supply and demand has been researched and the structure and characteristics of the German market has been thoroughly investigated. A comprehensive study of the German market will be beneficial in shopping the marketing strategies of touristic institutions in Antalya. In this study, the figures indicating Antalya's supply and demand made it possible to determine the structure of Antalya's market. Furthermore, the results of some researches on the German market attributed to a careful study of the German market. Undoubtedly, the study may not be sufficient. However it will be worthwhile to offer a solution to Antalya's tourism sector.