Attitude towards incentives for blood donation in Europe

Obviously there are many factors which motivate blood donors during the donation process. Materials incentives can be a policy tool for increasing blood donor recruitment. To shed more light on factors that affect blood donation, we analyze Euro-barometer survey (82.2) which conducted in October 2014 with 27868 individuals in EU counties. This thesis demonstrates how selected material incentives especially monetary incentives are perceived generally among European individuals. Thus, we examine monetary incentives' encouragement, discouragement or make no difference towards blood donation within demographic groups (Gender, education, and marital status), social economics variables (occupation, community and household), wealth index (ownership durables), GDP per capita and blood donation sites (Countries). We find that the rate of individuals who don't accept cash payment for blood donation in 28 EU countries is above 15%, except individuals who located in Czech Republic, Latvia and Romania. For people who have higher scores on wealth index are less likely to accept cash incentives for blood donation. In addition GDP per capita of each country of EU is statistically significant determinant of attitude towards blood donation. That is, in high GDP per capita countries, potential donors' interest in monetary incentives falls. Keywords: Monetary incentives, altruism, blood donation