Evaluation of the images of restaurants in the Bib Gourmand category

Bib Gourmand examines the elements that shape the customer experience of restaurants and how these elements are reflected in Google and Trip Advisor reviews. The study examined in depth the effects of basic components such as food quality, spatial aesthetics, service quality and price-performance balance on customer perception. Reviews of the restaurants examined reveal that creative menus, aesthetic presentations and quality service are decisive in customer satisfaction, and emphasize the importance of maintaining the balance between innovation and local tastes. Th eimportance of spatial features in custome rexperience has come to the forewith its aesthetic and comfort elements; It has been stated that historical and modern places are an element that enriches the experience. For example, Mürver Restaurant's historical peninsula view and aesthetic arrangements received the highest evaluations. However, criticisms regarding spatial arrangements such as noise management offer opportunities for improvement. Service quality stood out as another critical factor in terms of customer satisfaction; It has been observed that Professional and friendly staff strengthens the image of the restaurant. Price-performance perception has created a complex impact in terms of managing customer expectations, especially in the high-end kitchen segment. While some restaurants have received criticism for small portions and high prices, others have been positively evaluated for the irlarge portions and affordable pricing policies. The study shows that balancing price perception with experience can increase customer satisfaction. Additionally, monitoring and managing customer feedback has emerged as a strategic tool to support restaurants' strengths and improve their weaknesses. As a result, it emphasizes that the success of high cuisine restaurants depends not only on gastronomic skills but also on a holistic approach to the customer experience. The study reveals that optimizing the balance between gastronomic innovation and local flavors, spatial consistency, service continuity and price-performance balance play a key role in increasing customer satisfaction. It is recommended that restaurants develop their strategies by utilizing customer reviews for sustainable success.