New mass media of contemporary world: A review of the Youtube

Technological improvements have been providing opportunities to mass media to improve its structure since its invention. The opprtunities which mass media has today make it possible to spread the information to whole world free of time and place. The opportunities gained by the use of new mass media gave control of mass media to individuals once was only controled by the ruling class. The message/information/knowledge are no longer in control of ruling class. This thesis examine the argument whether ruling class has lost their influence and power over society by change of ovnership statutes of mass media, which now is called new mass media. Technology that provies the individual the opportunity to be his or her own media changed the mass madia and its facilities. It is possible to say thay technology has an affect on public and daily life as much as it has on mass media. According to the same opinion the influence of technology and opprtunities provided by new mass media are also exmined in this thesis throughly. Social and cultural position of an individual do vary in contemporary world. Induviduals are now in control of his or her thoughts and choices opposite to how it used to be. Individuals are free to get beyond information and ideas supplied to them by maim stream media by using sites on web,such as youtube, which is examined in this thesis. Same rule apply for gathering and sharing information. Individuals who are able to establish their own media have the chance to reach wide range of audience. This thesis aims to understand whether new mass media has an ivolutionary or devaolutionary type of mass media by examining fifty most viewed videos in youtube.