The effect of entrepreneurial and innovative behaviors of employees on export performance of enterprises

This study focuses intensively on entrepreneurship, innovation and export performance and examines in detail the impact of these three main issues on the success of businesses. The purpose of this thesis is to measure the use of employees' job performance in general to better understand and implement firm strategies and strategies to enhance success in international markets. Studying the impact of employees' entrepreneurial and innovative behavior on export performance can be an important topic in business. Analyzing this impact can help firms to be more successful in international markets. This analysis can provide important information to make firm strategies, human resource management and international business development processes more effective. The research addressed entrepreneurial characteristics and behaviors and their potential impact on economic growth and employment. The innovation section discusses how to integrate creativity and R&D activities as well as different types of innovation into business processes. The exporting chapter focuses on exporting capabilities and performance measurement and assesses how these factors can provide competitive advantage in international markets. In addition, an in-depth analysis of the effects of employees' entrepreneurial and innovative behaviors on export performance of enterprises is conducted. In this section, the effects of demographic variables, social media usage habits and workplace status on employee behaviors are examined. In this context, the aim of the study is to determine the impact of employees' entrepreneurial and innovative behaviors on the sustainable export performance of enterprises. For this purpose, 401 employees of exporting enterprises in Avcılar district of Istanbul province were reached with a questionnaire using convenience sampling on a voluntary basis. As a result of the correlation analysis performed with the data set, a weak positive relationship was determined between export performance and entrepreneurial behavior with a strength of r=0.138, and between innovative behavior with a strength of r=0.230 at p<0.05 level of significance. As a result of the regression analysis, it was determined that the entrepreneurial behaviors of the employees have an effect on the export performance of the enterprises (F=7,790; p<0,05; β=0,110) and the innovative behaviors have an effect on the export performance of the enterprises (F=22,483; p<0,05; β=0,188). In addition, significant differences were determined between demographic variables and entrepreneurial behavior, innovative behavior and export performance.