Enviromental Factors and Affective İmage: The Effects on Approach/Avoidance of the Tourists in Shopping
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Abstract (EN)
It is necessary to show the internal and external environmental factors and the direct and indirect effects on preference and shopping behaviour of the adjustment of the image created by these factors. Due to the lack of researches in this field , in this research the effects of colour and crowding which are the external and internal environment factors of the destination on approach / avoidance behaviour of the tourists in shopping are examined.
Author
Ozan Esen
Institution
How to Cite
Ozan Esen (Master Thesis). Enviromental Factors and Affective İmage: The Effects on Approach/Avoidance of the Tourists in Shopping, 2007, Aydın Adnan Menderes University.
Keywords
EN
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