Research on the farmers' tendency to use social media: A case of study Izmir

In this study, social media and internet usage purpose of farmers and the tendency of farmers to use social media and internet were analyzed in terms of age, education and agricultural production branch variables. The main material of the study is obtained from the data of surveys conducted with 90 farmers in nine villages of Kemalpaşa, Menemen and Ödemiş districts of İzmir. Avarage age of farmers are 35,1 years, avarage education levels of farmers are 10,6 years. 96,7% of farmers have smartphones, 59,0% laptop, notebooks, 62,2% desktop computers, 40,0% tablet computers. 74,4% of farmers have an interrnet connection at home. According to the study results, young farmers and farmers with a high level of education increasingly use the İnternet and Social Media. Also use of social media contributes the use of internet farmers. The usage of social media and internet is becoming more common in rural areas.