A Research on the use of Balanced Scorecard system at service organizations

ABSTRACTThesis Of MasterA Research on the Use of Balanced Scorecard System at Service OrganizationsHelin ÇELİKDokuz Eylul UniversityInstitute Of Social SciencesDepartment of EconometricsToday, companies have to compete within complex market structures. Andthis complex structure makes companies to determine their targets and theirmethods to attain these targets in a much more careful manner. BalancedScorecard provides the transformation of one companie?s vision, mission andstrategy into more easily understandable performance measurement criterias.By this way, the fundamental framework for strategic measurement andmanagement system would be provided.Balanced Scorecard, rather than making complex connections betweenmeasured values about the company, clearly express the path that the companyshould follow by underlying cause and effect relations.In this studuy, the Balanced Scorecard is applied for a serviceorganization.Key World: 1) Balanced Scorecard, 2) Mission, 3) Vision, 4) Strategy,5) Strategic Measurement and Management Systemiiiii