The effect of destination branding on satisfaction: An ampric study about of İzmi̇r Ephesus Antique Museum and Çanakkale Gelibolu Historical National Park

The aim of this study is to state the components that impresses destination brand perception of foreign tourists who come two visit two destinations that provides them different tourism activities. Accordingly, it has been determined that Ephesus Antique Museum located in Izmir and Gelibolu Historical National Park located in Çanakkale. The data of the study have been obtained by the way of questionnaire and research has been carried out by being analyzed in İzmir destinations 411, as for in Çanakkale destination 426 questionnaire forms. To the extent of result of the survey, it has been stated that the tourists have high destination brand perceptions towards Çanakkale and İzmir destinations. The effect on destination satisfaction of destination source credibility, destination image, destination attachment have been analyzed and as a result of this study, the destination image and destination attachment have affected the destination satisfaction, but that has not affected the destination source credibility has been concluded. Key Words: Destination Branding, Destination Source Credibility, Satisfaction.