Changes, developments, innovation, and reactions of companies which is in digital transforming: A study on Turkey jewelery sector digital business process transformation

Jewellery has always existed with humanity as a bright rock found in nature, ornament produced with the horn of a hunting animal, a jewelry of eye-catching brightness obtained by carving a rare diamond, or a pair of wedding shades, a symbol of unity. As an object, it contains many individual and social symbols such as ornament, class definition, difference, wealth. Jewelry production, which is a craft, is a developing sector based on craft with the creation of organized markets in Turkey as well as in developing societies. The indisputable reality of the 21st century is the digital transformation revolution that affects every point, whether individual or organizational. Whether the words craft or industry are used in the definition of jewelry, we are talking about a wide, well-established, and uniquely cultured field of study in both. It is impossible to think of this important structure outside the digital transformation processes and not to be affected by its revolution. In this work center, it put the digital transformation, the Jewelry sector of Turkey in its goal, and mentioned the situation of the transformation within the sector, its effects, its change and development, its obstacles and constraints, and its expectations about the sector. In the entire research, the status definition of the digital transformation processes of the Jewelry sector is made. The data collected within the scope of the research were compiled through semi-structured interviews with members of the sector. The research is the first to examine the sector under the heading of digital transformation.