The impact of misalignment in digital transformation on organizational behaviors

This study investigates the effects of misalignment in digitally transforming organizations on organizational behaviors, by remodeling the concept of digital transformation with a literature review and sense-making approach. An up-to-date digital transformation model has been designed in light of interviews with executive-level managers in organizations that have practical experience in digital transformation, along with the examination of frameworks and maturity models in the literature. Through this model, the data is collected with a questionnaire using scales of employee engagement, employee performance and organizational performance, and misalignment in digital transformation. Grounded theory and structural equation modeling were used for data analysis. Findings show that misalignment in digital transformation negatively affects employee performance and organizational performance with a full mediation effect of employee engagement.