Brand evangelism in digital marketing

The aim of this research is to give general information about brand ambassadors, which is an important part of digital marketing, and to conduct field research on the subject. Semi-structured one-to-one interviews were conducted. The participant was asked questions that were prepared in advance and his answers were recorded. Semi-structured interview form was used as data collection tool. The research was conducted with only 1 participant. Participant assumes duties as Deputy Director in the Retail Customer Marketing Management Directorate of Turkey's leading state-owned banks. The findings obtained within the scope of the interview were evaluated and interpreted within the scope of main themes and themes. Participants' views were also included directly. As a result of the research, it was determined that brand ambassadors favored brand loyalty towards the brand and increased the demand for the brand. Sharing the positive experiences of the brand ambassadors on the bank in a digital environment positively supports the attitudes of other customers to the bank and increases loyalty to the bank. Key Words: Digital Marketing, Brand, Brand Evangelism