Consumer value in dental industry

Advances in science and technology have provided dental industry to affect rapidly developments as well as affected different industries. The impact level of private firms in development of dental industry is important. Nevertheless, the importance of impact level of national and international organisations can not be denied. Consumers? awareness, on the other hand has provided to demand better quality services in dental industry. Thus, the importance of quality of products and services has increased. In this context, firms deal in different ways to meet consumers? changing perceptions.This study is composed of three sections. In the first section, the structure of dental industry was examined. There was mentioned about interaction of national and international organisations and firms which are active in the industry. In the second section, the concept of consumer was discussed. Studies about consumers and perceived value were examined. In addition to studies which were examined in different areas, there were cited also some studies about dental industry. In the last section, the dental industry in Turkey was researched. The mutual relationships and attitudes of dental firms and consumers (dental practitioners and dental technicians) in dental industry in Turkey were assessed.