Analysis, processing and preparation stages of data in e-commerce sector
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Abstract (EN)
Electronic commerce, known as the 'production, distribution, marketing, sale, or delivery of goods and services through electronic means,' encompasses transactions between homes, individuals, governments, and other public or private entities. This study provides a comprehensive guide for individuals and businesses seeking to engage in e-commerce, covering the definition of electronic commerce, its strengths and weaknesses, and its historical progression. In light of this research, it is evident that data has become an essential component of digital marketing. By analyzing and interpreting data, businesses have been able to execute more accurate advertising budget strategies, resulting in better outcomes.
Author
Kaan Özbudak
How to Cite
Kaan Özbudak (Master Thesis). Analysis, processing and preparation stages of data in e-commerce sector, 2023, Bahçeşehir University.
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