Electronic retail sector and internet shopping consumer behavior: The case of Turkey

Rapid development of technology and increase of internet use have affected the electronic retail sector and internet shopping. Almost all of the process from order to payment have been done through internet. Owing to growing technology, consumers are informed and producers can reach the global market. In addition to this, the habits of consumers are changing gradually and producers develop new techniques through internet. This study aims to present electronic retail sector and the profiles of the consumers shopping on the internet in Turkey. Online survey research method is applied in the study. The survey consists of the 47 questions. 384 effective responds out of 384 responds which were received by using ?On-Line Anket? web site. Following the study, important results have been acquired concerning electronic retail and changing preferences of the consumers shopping on the internet.