Reflections of industry 4.0 on corporate communication management: A qualitative research on practitioners

With the rapid change of technology and new innovations, we have entered the Industry 4.0 process. In this process, which we are involved in, Corporate Communication studies and applications change over time and leave its place to Industry 4.0 applications compared to traditional corporate communication applications. Corporate Communications Managers have started to adapt to the developing technology age and Industry 4.0 and it is observed that they have started to use Industry 4.0 products. These studies are seen in both internal and external Corporate Communication Management areas. In this study, a research has been conducted for Corporate Communication Management and Corporate Communication Practitioners in the Industry 4.0 process. In the first part of the study; All Industrial Revolutions up to Industry 4.0 have been explored and explained individually. In the second part of the research; Corporate Communication is defined, its functions and tasks are mentioned, its effects, tools and strategic formations are explained and literature review is conducted on corporate communication tools. In the third part of the research; In Industry 4.0, the importance of corporate communication management and digitalization is explained. In the fourth part of the research; The relationship between Industry 4.0 and Corporate Communication was evaluated and one-to-one interviews were conducted with Corporate Communications Managers on Industry 4.0 awareness and application areas and views. The results of the research are given in the fourth part of the research.