The importance of fairs in terms of international markets: A research on tourism enterprises

International trade show organizations are important organizations in the globalization world to open up to the international market. As in all sectors, tourism enterprises (accommodation establishments, travel agencies, airline companies and food and beverage companies) in the tourism sector participate in fair organizations to protect their existing markets and to open up new markets. In this study, the purpose of the participation of tourism enterprises in international fairs is examined. In the study, a survey was applied to the managers of tourism enterprises participating in the 2017 Travel Turkey Izmir fair. The data collected from 70 tourism enterprises were analyzed with the help of a statistical data analysis program. According to the results, 2 of 7 hypotheses were accepted and 5 of them were rejected. Significant differences were observed between the number of participation of tourism enterprises in trade fairs and direct sales and innovation follow-up factor and the use of government incentives and direct sales factor. Keywords: International Market, Trade Fairs, Tourism, Tourism Enterprises