Creative application examples in the transition process from traditional logo designs to experimental logo designs

This thesis introduction has been prepared to discuss the experimental logotype design with practical examples. Firstly, a section where the concepts of a logo, logotype, and emblem take place, then a history of ''how symbols were formed and what they mean throughout history'', and how symbols and logos intersected with the emergence of the need for logo's overtime. Secondly, under the title of ''Criteria of Correct Logo Design''; the formal features of a logo such as its meaning and perception, typography, and color were discussed with conceptual and technical reasons, and accordingly, the components and usage patterns of the logo were analyzed in the context of visual identity. The next chapter in the institution/product renewal that was born from the need to refresh the logo and reference to Turkey and distinct renewal strategies are given examples from the world. In the following section, to set an example for designing experimental logos with creative methods, the logos of some international brands are evaluated with short comments, and differences in their perspectives are discussed. Lastly, the logotype of some well-known brands from Turkey has been reformatted the experimental logo designing techniques and are explained to what is done with the review.