The role of graphic design in mass communication

In this study, graphic desing's role and importance on mass media is studied. First of all by explaining meaning of communication concept, communication kinds, communication figures, facts of communication, important contents of communication and communication theories,a basis is created for mass media, which is a kind of communication,to be understood in a better way. Further more mass media is studied detailed then effects and results effects of mass media on human and mass are emphasized. Graphic design's contribution on mass media to have a strong impact on the masses; how graphic design ,accepted as a visual communication, influences the human subconscious by persuading, giving information , effecting; and even directing the mass by changing the perception and therefore the psychologic and sociocultural effects of these processes are explained by giving examples.