The use of motivation theories advertising posters in terms of graphic design

Communication is the most important building block that ensures human relations. Today, communication is provided by constantly changing and developing disciplines in the digital world. Graphic design and visual communication are two important disciplines that are effective, interconnected and supporting each other. The purpose of communication is meaning and perceptions. The task of visual communication is to construct and organize the message. Graphic design is the creation and arrangement of aesthetically functional and specifically visual messages. There is a special creation in graphic design. Graphic design has an important place in delivering the message to large target audiences through advertisements. The increase in the choice of consumers for different reasons causes the effects of advertisements on the target audience to decrease and intensify. For an advertisement to be successful, certain incentives must be activated to encourage the target audience to buy. In this context, it is the advertiser's duty to learn the behaviors that motivate people, to know and analyze consumer behavior with motivation theories and to use the right motivations. The main purpose of this research is to discover the motives used in graphic design and advertisements and to examine and support their effects on the target audience. It is thought that the study will offer different perspectives for advertisers and graphic design both in the industry and in future studies.