Investigation of twitter used as a public relationship tool within the contex of press agency/promotion model

New communication technologies are being used along with traditional communication technologies in public relations activities, which cover a whole range of predetermined planned communication efforts to maintain good relationships and good intensions between an institution, person, product and service and their target mass. New communication technologies provide users with a two-way communication opportunity with a user-focused structure. This environment, known as social media, is seen as an important medium in terms of bringing people together. This situation has important functions such as recognizing and communicating directly with the target group and learning their expectations, considering the people who conduct public relation activities. Web 2.0 based social media applications provide various advantages such as communication with the target without any intermediary between time and place, easy transfer of user information through multiple elements like text, sound, graphic, image and video, and more effective and immediate feedback from users. Institutions and organizations benefit from these advantages along with the persons(famous people, opinion leaders …etc. ). The aim of the theses is to find out usage of social media in public relationships. In the study, one of the public relationship models "Press Agency/Promotion" which is presented by "Grunig and Hunt" is taken as bases to analyze celebrities' Twitter practices the scope of the research, o