Customer value at airlines and an analysis on determining the customer value for domestic airlines

Nowadays, as the number of domestic airline carriers increases, that causes an increase of competition in the airline marketing. For the continuity of the airline carriers' lifetime that is required, very important changes have been observed about their performance on the marketing and service issues. Due to difficulties on service differentiation, acting on competitive airline marketing and increasing number of rivalry domestic airline carriers, show that very different customer profiles, which are very hard to be satisfied, have came on the scene. That's why, domestic airline carriers have started to carry out different marketing methods and strategies. For tills reason, a new approach tlmt is "value based airline carriers" provides an execution opportunity of different marketing strategies to these airline carriers in order to obtain rivalry superiority. The airline carriers create "customer value" by means of providing different and high quality services to their customers. Besides, they also try to provide customer satisfaction and loyalty in tile same way. In this point of view, airline carriers' main goals are; to define "customer value", to create customer value by means of services and to convey the created value to the customers via available methods that is mainly good communication. The main goal of tills dissertation is, to try to explain the customer value that is created by domestic airline carriers. It is thought that the results obtained in this dissertation help the airline carriers' performance on tile creation of tile best quality services for their customers in the future.