Researching the strategic management applications' effects on cabin crew behavior

The strategic management is an important management approach which helps to companies for future planning in todays' conditions of the markets. The basic goal of this study is to research the effect of the strategic management applications on the cabin crews' behavior. To reach this goal, literature review and questionnaire application methodologies have both been used. Within the scope of the questionnaire survey, a questionnaire was applied to 250 people consisting of cabin attendants and cabin chiefs working in an airline operating in Turkey. The results of the study showed that the strategic management have positive effect on the employees' behaviors. The findings about planning, performance and application also support this result. The attendees have only been selected from an airlines company operating in Turkey and this is the limitedness of this study. Key Words: Airline, Strategic management, Cabin crew