Consumer evaluations of using service robots
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Abstract (EN)
This study aims to reveal tourist perceptions regarding the use of robots in the service sector and evaluate these perceptions. In this regard, the qualitative research method was adopted in the study, and a detailed and comprehensive analysis was carried out with 20 specific sections in question. In this position, the semi-replacement process expert was consulted as the basic data development tool. In addition, data collection tools such as observation, preliminary interview and document review were used to diversify the data in order to provide data richness. The results obtained show that consumers' perceptions of the use of service robots depend on the technology consumption dimension (depending on the age factor), the anxiety dimension (social anxiety, individual anxiety and fear), functional expectations from robots, the environment of encountering robots and the tearing dimension against the service to be received from the robot. has been placed. Together with this study, definitions and findings were made to evaluate consumer perceptions regarding the use of robots in the service sector. In this sense, it provides important ways to continue further operations and also sheds light on some new points waiting to be investigated. Key Words: Service sector, Robot, Technology, Artificial Intelligence, Service Robot
Author
Burcu Özer
Institution
How to Cite
Burcu Özer (Master Thesis). Consumer evaluations of using service robots, 2023, Akdeniz University.
Keywords
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