Problems encountered in the sales and marketing process of cereals

The aim of this study is to determine what kind of sales and marketing problems farmers have in cereal production. Another aim of this research is to present expectations of the farmers and the possible practical solutions to the existing problems arising from qualitative and quantitative analyzes to the attention of those concerned. This study is of the scanning model type; it has an exploratory character. The population of the research consists of farmers who are members of Farmer Registration System in Süleymanpaşa district of Tekirdağ. Semi-structured interview form and questionnaire were used as data collection tools.19 people were interviewed and the number of valid questionnaire was 363. Quota sampling and convenience sampling method were used for quantitative data collection and Judgemental sampling was used for quantitative data collection. The most important costs of the participants are diesel fuel, fertilizer and seed. Labor and transportation costs are rising. The most important problem of farmers in sales is the insufficiency of the figures announced per ton by the state. Another one is that the merchant buys the grains cheaply. Farmers sell their products mostly through TMO, Cooperatives and merchants. Cereal producers have to sell their post-harvest crops below their value without waiting. Producers are also experiencing problems with insects and ventilation in warehouses, as well as packaging and storage. Over the years, as farmers experience, the average annual amount of revenue they receive increases. There is no competition in cereal prices. There is no difference between cash and credit sale. Keywords: Cereals, Sale, Marketing, Tekirdağ