The brand management in the field of health and an example of Bilim pharmaceuticals

This study aims to search the brand management in the field of health. As it is well-known, the consumers? purchase behaviours are very crucial point for marketing professionels of trade companies. In this research, to reveal the brand management, a total of 103 sales managers in the field of health were surveyed using a questionnaire. Moreover, market segmentation and market strategies are also investigated according to the impact of potential differences coming from demographic, geographic and psycographic properties of consumers.In this research, freqencies, mean values, standard deviation, varians, factor and correlation analysis are given by using SPSS 15.0 statistical program. According to the findings, there is a significant correlation among market segmentation, demographic and psycographic properties related with consumers.Key words: Consumer Behavior, Brand Management, Market Segmentation, medicine