Investigation of social media usage properties of human resources specialists during the recruitment process

Developing web technologies has been actively involved in management processes with the introduction of Y generation into business life. With web 2.0 technology, it is important -in terms of speed, cost-benefit and competitive advantage- to reach talented candidates in the process of human resources, to announce the employer brand to the masses, to reach wide masses in the process of selection and placement. The aim of this study is to determine the usage characteristics and frequency of recruitment specialists, to reveal the differences arisen from demographic properties and generations, and to determine their reactions over the sharing of the candidates during the selection and placement process. Our research has been applied to 100 recruitment specialists working in the leading companies in the sectors including ready-to-wear and textile, electronics, recruitment and placement services. The result of the questionnaire was analysed using percentage, frequency, Anova and t- tests in line with the purpose of the research and the reliability was taken as p% 95. It is observed that the reactions given by the recruitment specialists to the social media sharing of the candidates differed according to their generation, sex, education level and the year of job change. This study provides an exploratory study of social media usage characteristics of recruitment specialists. It is also thought that this study will shedlight on the extent to which the candidates will affect their careers by showing how much social media sharing is being evaluated by recruitment specialists. This study contains generalization problem. It is thought that if applied to wider masses, it will give more generalizable results.