A research to determine the shopping characteristics of consumers who prefer iinternet

Online shopping opportunities that have emerged with the development of the internet have also affected consumer behavior. Analyzing these behaviors and revealing their results are important in terms of determining the lifestyles of consumers and determining the impact of the internet. The aim of this study is to create a basis for other researches and at the same time to obtain important results in terms of determining the marketing strategy. In this context, the aim of this study is to determine the internet shopping features of Usak University students. In the research, questionnaire technique was used as data collection method. The questionnaires were administered face-to-face with the respondents. The scope of the study consists of faculty and college students at Usak University Bir Eylül Campus. According to the results obtained from different statistical methods, there is a significant relationship between internet use and internet shopping, between internet use and shopping characteristics, and between internet use and classical shopping. In addition, it is seen that social media is important in shaping students' lifestyles and this importance is increasing. Keywords: Consumer, Consumer Behavior, Internet, Internet Marketing, Lifestyles