An app on the use of social media in businesses
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Abstract (EN)
Today social media is one of the most effective and popular communication ways that are used extensively. In this case, traditional media tools are not enough in the present era, when digital differentiation has an impact in various areas. In view of this, most businesses can reach a wide consumer audience using social media applications and can promote their own businesses more easily. Tools of social media to attract people's attention to businesses, to create awareness, to create intimacy, to be easily accessible, to update themselves in a short time, to be effective advertisements and promotional activities of companies at low cost the ability to do so. This research was done to measure the impact of social media use in enterprises on businesses. At the end of the study, the survey method was applied and the survey results were evaluated with the SPSS program.
Author
Gamze Yılmaz
Institution
How to Cite
Gamze Yılmaz (Master Thesis). An app on the use of social media in businesses, 2019, İstanbul Arel University.
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